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The Importantance of Brand Identity: Itroducing the brand Roll Out Package

OCTOBER 13, 2015
Customers today are spoilt for choice; people are exposed to hundreds of options when buying a product or enlisting a service on a daily basis. Just think about your weekly visit to the grocery store - not sticking to your regular brand or product can make a simple shopping venture take hours.

With this comes competition, which has never been so cut-throat, as customers have never been more discerning when it comes to choosing their brands. There is no doubt that your brand is competing with hundreds of others; for the affection and brand loyalty of customers. Brands that don't portray a cohesive brand identity are often overshadowed by those with the branding bells and whistles. The importance of an understanding that Brand Identity is key in outdoing competitors is imperative. In other words - what makes you, you? And why should people go with your brand over others?

These questions need to be answered with one cohesive look and feel. It is evident that so many SME’s out there allow their branding to be an afterthought, when in fact, it should be at the forefront of all brand direction and strategy. This is, after all, your first encounter with the outside world and therefore, potential clients.

BrandBird Marketing Solutions aims to help SME’s find their brand identity with our Brand Roll Out Package. We have streamlined the branding process and cut away at costs, to offer clients an affordable one - stop solution to their brand identity. Best yet, you don’t have to go through this process alone, BrandBird will also assume the role as your marketing consultant, to guide you through this exciting, yet somewhat daunting, process.

• The BrandBird Brand Roll Out Package Includes:
• Brand Identity |  Your New Logo Design
• Corporate Identity | Business Cards, Email Signatures And Letterhead.
• Website Design | Making Your Mark Online.

All these elements create the vital foundation for any brand to establish themselves in the market as a reputable company. So if you are looking to start a new company or you feel it’s time your company had a brand revamp, the Brand Roll Out Package is for you.
Catherine De Lange | Head Bird
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